CONSULTING & FRACTIONAL CMO SERVICES
Need a hand with finding your way in the vast world of marketing?
TruPath has over 10 years of experience navigating complex marketing solutions for many different industries. From B2B and service businesses, to product marketing, hospitality, and e-commerce, we have seen it all.
Whether you need a consultant to come in and help solve a unique problem that your marketing team is struggling with, or if you need a seasoned marketing leader to build a team, establish systems, and take ownership of the marketing as a whole, TruPath can help.
Experienced Marketing Consultant and Fractional CMO
Do I Need a Consultant or Fractional CMO?
What specific marketing challenges is your business facing right now?
Hire a Consultant if your internal team already has strong leadership, but you need an objective expert to solve a highly specific issue, such as optimizing an ad campaign, conducting an SEO audit, or refining your brand messaging.
Hire a Fractional CMO if you are a growth-stage or founder-led business that has outgrown your current marketing capacity but you aren't ready to pay the $150,000 to $300,000+ annual salary of a full-time, in-house CMO. We will help bridge the gap between early-stage operations and scalable growth.
We can help you determine whether you need consultative services or hands-on executive leadership.
Integration
Consultant: External and project-based; sits outside the leadership team.
Fractional CMO: Embedded in executive leadership; collaborates cross-functionally.
Primary Role
Consultant: Provides expertise, audits, and strategic recommendations.
Fractional CMO: Owns the entire marketing function and overall outcomes.
Accountability
Consultant: Responsible for delivering insights and discrete plans.
Fractional CMO: Responsible for long-term growth, KPIs, and ROI.
Time Commitment
Consultant: Often hourly or short-term project sessions.
Fractional CMO: Ongoing retainer (e.g., 5–20 hours/week).
Ready to improve your rankings and your results?
If you’re not sure how to measure if your marketing is working for you? We will show you.
Get a Free Marketing Audit
We’ll review your current situation, identify opportunities, and outline a clear path forward. No pressure, no obligation.