Meet TruPath
TruPath is a truly unique digital marketing agency founded by Justin and Angela. Together they combine strategy, creativity, and hands-on execution to help businesses find clarity, build momentum, and grow.
Justin has spent more than a decade helping businesses navigate the ever-changing world of digital marketing. His experience includes working as a contractor for Google and with various marketing agencies which led him to found TruPath. Justin founded TruPath because he believes businesses need something different from the traditional agency model; a place where they could feel heard, understood, and valued. Every business is different, and he wants to build a marketing company centered around custom-fit strategies, genuine partnership, and work that reflects the individual goals and needs of each client.
Justin works on SEO, paid advertising, websites, email marketing, analytics, AEO, and overall marketing strategy. He enjoys looking at the bigger picture, understanding how all the pieces of a business's marketing plan fit together, and finding opportunities to improve them to better impact the business and their goals. He also provides fractional CMO support and brand development, giving businesses access to strategic marketing leadership without having to build an entire in-house team.
Angela started her career in photography, developing a passion for visual storytelling that began in a high school darkroom and eventually led to published works in newspapers, fine art photography publications, and across websites for various companies. She went on to study photography, design, and the arts before earning a degree in Social Work and spending time working in the field for a non-profit.
She eventually went back to her creative roots, by photographing and developing recipes for a published cookbook and educational materials for a curriculum company. Today, Angela serves as TruPath's Director of Creative, leading design, branding, content creation, photography, and video. She brings a trained eye and a people-first perspective to every project, helping businesses communicate not just what they do, but how they want people to feel about it.
At TruPath, we see ourselves as guides, not just marketers. We take the time to understand where a business is, where it wants to go, and what stands in the way. Then, we help chart a path that fits the business, its goals, and the people behind it. We believe the best marketing relationships are partnerships, built on trust, understanding, and a shared commitment to moving forward.
Based in Michigan.
Remote appointments available. We can meet in person within 90 minutes of Howell, MI including Ann Arbor, Lansing, East Lansing, Birmingham, Troy, Northville, Novi, Milford, Jackson, the greater Lansing area, Grand Rapids, Metro Detroit, Fenton.
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