GOOGLE ADS/PPC

Google Ads That Turn Clicks Into Real Leads

Strategic, measurable, and built for return on investment.

Google Ads can be one of the fastest ways to generate demand when it’s done correctly. When it’s not, it becomes an expensive guessing game.

At TruPath, we build and manage Google Ads campaigns with one goal in mind: profitable growth. Every campaign is structured to attract the right audience, control costs, and deliver results you can track.

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Why Google Ads Work

When strategy leads, results follow

When someone searches for your service on Google, they’re signaling intent. Google Ads puts your business directly in front of that moment — but only if your campaigns are built with precision.

Effective Google Ads can:

  • Generate immediate, high-intent leads

  • Scale demand predictably

  • Control cost per lead

  • Support SEO and organic growth

Without the right structure, tracking, and optimization, however, budgets get burned quickly. That’s where we step in — as your guide through the paid search landscape.

Conversion Tracking & Measurement

  • SEO Michigan and city-based keywords

  • Local SEO for your industry

  • High-intent service keywords

  • Content opportunities that drive leads

Strategy & Account Architecture

We start with a clear plan.

  • Keyword and intent research

  • Campaign and ad group structuring

  • Search, display, and retargeting strategy

  • Industry-specific approach

High-Performing Ad Copy

Clicks come from relevance.

  • Compelling, compliant ad copy

  • Keyword-aligned messaging

  • Continuous testing and optimization

Landing Page Optimization

Traffic is only half the equation.

  • Conversion-focused landing pages

  • Clear CTAs and messaging alignment

  • Improved quality scores and lower costs

a better path forward

a better path forward

Why TruPath for Google Ads

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  • Every dollar is treated like it matters — because it does.

  • Strategy, setup, copy, tracking, optimization, and reporting handled end-to-end.

  • You’ll always know what’s working, what’s not, and why.

  • We help businesses compete across Michigan — from Ann Arbor to Flint and Lansing to Novi.

  • We don’t just chase clicks. We build sustainable lead systems.

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

  • "A professional team that delivers on their promises."

    Former Customer

  • "Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

    Former Customer

Ready to improve your rankings and your results?

If you’re not sure where your paid advertising stands, we’ll show you.

Get a Free PPC Audit

We’ll review your website, identify opportunities, and outline a clear path forward — no pressure, no obligation.